Case overview
Edifier is a global audio brand known for its high-quality speakers and headphones, with a presence in over 70 countries and a broad product lineup. When Edifier sought to strengthen its foothold in Western markets, we partnered with them to deliver a unified, localized experience for customers in North America, Europe, and Australia. This involved launching and managing dedicated e-commerce websites for the US, Canada, European, and Australia regions, each tailored to local preferences, currencies, and languages. By building these regional online stores, we ensured Edifier’s diverse product range was accessible to local consumers with a consistent brand experience across all sites.
Involvement
- Shopify web development
- Multi‑regional store management
- Product co-development
- Marketing campaigns & localization
- Cross‑border logistics & fulfillment
- After‑sales support
- Brand building & positioning
- CES booth design & event management
The Brief
We worked closely with Edifier on developing and launching 20+ products in these markets. Our role spanned end-to-end sales and distribution – from setting up multi-channel sales networks (direct online stores and marketplaces) to handling logistics and fulfillment. For each new product, we crafted localized marketing campaigns and go-to-market strategies, aligning with Edifier’s global brand while resonating with local audiences. We also provided comprehensive after-sales support, including customer service and warranty handling, to build trust and loyalty among customers.
- Regional Market Expansion
- Multi-Product Rollouts
- Brand Building & Localization
- Pricing & Market Strategy
Our Approach
We worked closely with Edifier on developing and launching 20+ products in these markets. Our role spanned end-to-end sales and distribution – from setting up multi-channel sales networks (direct online stores and marketplaces) to handling logistics and fulfillment. For each new product, we crafted localized marketing campaigns and go-to-market strategies, aligning with Edifier’s global brand while resonating with local audiences. We also provided comprehensive after-sales support, including customer service and warranty handling, to build trust and loyalty among customers.
Our collaboration with Edifier extended to brand building and experiential marketing. For example, we spearheaded Edifier’s presence at CES (Consumer Electronics Show), one of the world’s biggest tech trade shows. We designed and built an immersive booth for Edifier at CES 2020, showcasing their top-selling products in creative themed environments. This not only attracted crowds and industry press but also reinforced Edifier’s image as an innovative leader (indeed, many Edifier products have won prestigious CES Innovation Awards). From conceptualizing the booth’s layout to managing on-site demonstrations, our team ensured that the Edifier story was told in a compelling way on the global stage.
Localized E‑Commerce Development
Built and managed official stores for each region with local currency, payment, and content.
Integrated Sales & Fulfillment
Handled listings, inventory, warehousing, shipping, and customer service across all markets.
Marketing & Go‑To‑Market Execution
Created launch campaigns and localized content for each product release to resonate with target audiences.
Brand Experience at CES
Designed and built Edifier’s CES booth, managed product showcases, and maximized brand exposure at the event.
The Results
Through a multi-year partnership, Vortyx One successfully launched and managed Edifier’s official e-commerce stores across the US, Canada, Europe, and Australia. We coordinated the rollout of 20+ products, creating localized campaigns and seamless fulfillment processes that improved both sales and customer experience. Beyond online operations, we strengthened Edifier’s global brand presence by designing and building their CES booth, where we showcased flagship products to international audiences and media. Our integrated approach – spanning development, logistics, marketing, and after-sales support – helped Edifier achieve strong market growth and establish itself as a recognized premium audio brand in key Western markets.
